*Google search engine optimisation increases when ‘keywords’ are used. Examples of these are, the word ‘charity’, ‘name of charity’, ‘charity cause’ and ‘location’. Google’s clever algorithms now search for copy with substance and length. As such, Giveacar recommends having a 300-word copy describing your charity etc. Please note, Giveacar is happy to assist in reviewing and making suggestions for improving the 300 words provided by the charity but will not register charities that haven’t adhered to these guidelines.